1. What information we collect from you
1.1 Personal information vs. non personal information
Our primary goal in collecting information from you is to provide you with an efficient and helpful experience while using the Website. In order to do so, the Website collects two types of information about you, Personal Information and Non Personal Information. “Personal Information” refers to information that lets us know the specifics of who you are and can be used to identify, contact or locate you. We may also collect and use Personal Information to verify your identity when you are making purchases or donations or enrolling in classes via the Website. Examples of personal information include your first name together with your last name, your credit card number, mailing address and/or e-mail address and phone number. Generally, we collect Personal Information when you use the Website to make ticket purchases or other purchases, fill out surveys, participate in contests, sign up for classes, correspond with us, participate in our e-mail clubs or otherwise volunteer information about yourself. “Non Personal Information” refers to information that does not by itself identify you or a specific individual. Examples of non-personal information we may collect include demographic information, which web pages of ours are most often visited and which of our productions are either receiving the most ticket purchases or website visits. We may collect non-personal information through any of the methods discussed above as well as automatically through use of industry standard technologies discussed further below.
1.2 Information you provide to us
You will have the opportunity to provide us with Personal Information and Non Personal Information which we will collect directly from you as follows:
(a) For visitors who e-mail us directly via an e-mail hyperlink. If you e-mail us via a hyperlink, we collect your first and last name, e-mail address and any content included in the e-mail.
(b) For customers purchasing tickets or products or making donations. If you order tickets for one of our productions, or for a whole season, or if you make purchases at our online gift shop or make a donation to the Wilson Center, we will collect and maintain your name, e-mail address, mailing address, telephone number, ticket or selection information, donation amounts (if applicable), credit card number (or check or money order information if using such payment methods while ordering via mail), order tracking number, referring URL, IP address and a password. Before confirming your order, you will have the opportunity to review the order form and make changes and additions to the information it contains and these changes will automatically be kept for future use. If you cancel an order or do not complete an order we may collect and use any e-mail address or other information that you have entered as we would collect and use it if you had completed an order.
(c) For customers enrolling in classes. If you enroll in a Wilson Center visual art class via the Website, we will collect and maintain your name, e-mail address, mailing address, telephone number, the class selection(s), emergency contact name and phone number, medical information, date of birth, credit card number (or check or money order information if using such payment methods while ordering via mail), order tracking number, referring URL, IP address and a password. If you purchase a class for a person other than yourself (including a child) we will also keep their name, address, telephone number, class selection(s), emergency contact name and phone number, medical information, date of birth and relationship to you. Before confirming your order, you will have the opportunity to review the order form and make changes and additions to the information it contains and these changes will be automatically kept for future use. If you cancel an order or do not complete an order we may collect and use any e-mail address or other information that you have entered as we would collect and use it if you had completed an order.
1.3 Information collected through technology
We collect information from visitors to the Website regarding the referring URL, your IP address, which browser you used to come to the Website, the country, state and telephone area code where your server is located and the pages of the Website that you viewed during your visit. Some of this information is gathered through the following technologies:
(b) IP Address. You can visit many areas of the Website anonymously without the need to become a registered user. Even in such cases, we may collect IP addresses automatically. An IP address is a number that is automatically assigned to your computer whenever you begin service with an Internet Service Provider. Each time you access the Website and each time you request one of our pages, our server logs your IP address. Standing alone, your IP address is not necessarily personally identifiable.
(c) Web Beacons. The Wilson Center may use a variety of other technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in web pages and e-mails. We may use these technical methods in HTML e-mails that we send our users to determine whether they have opened those e-mails and/or clicked on links in those e-mails. The information from use of these technical methods may be collected in a form that is personally identifiable.
2. Use and disclosure of personal information
2.1 Use of personal information and non personal information
(a) System Administration. We use your IP Address for the purposes of system administration, to assist in diagnosing problems with our server, to monitor our system performance and the level of activity on the Website in general and about specific portions of our Website and how the traffic on our Website is apportioned and from where it may come and to gather broad demographic information about our Website visitors, so we can make it easier and more convenient for you to navigate and use the Website, and make our Website more useful and better targeted for you and our community in general.
(c) Notices to Recipients Regarding Orders or other Requests. If you have made a purchase or donation via the Website, we may use your Personal Information to send one or more e-mails regarding your order or donation, including regarding customer service issues. We may also telephone you regarding fulfillment of your order.
(d) Newsletters & Promotional E-mails; Opt-Out Option: We may offer free electronic newsletters and promotional e-mails regarding upcoming productions, events and/or services offered on the Website. We may use your Personal Information to send you newsletters and e-mails periodically listing current productions or other information about our season, our services, our classes or other items available for purchase or enrollment on our Website or from our marketing partners or sponsors. However, you have the choice to opt out of receiving such newsletters and promotional e-mails for products and/or services offered on the Website by following the instructions at the bottom of our promotional e-mail, or by clicking here to unsubscribe. Once we have processed your request, we will not send you promotional e-mails with respect to products and/or services offered by us through the Website unless you opt back in to receiving such communications directly.
(e) Contact Information: If you contact us by telephone, e-mail or letter, we may keep a record of your contact information, correspondence or comments. If you report a problem with the Website, we may collect this information in a file specific to you. In addition, if you provide us feedback through the Website, by e-mail or by calling us, we may ask for your name and e-mail address in order to send you a reply. You may contact us at firstname.lastname@example.org to request the removal of this information from our database.
2.2 Disclosure of personal information
(b) The Wilson Center is a member of the Milwaukee Arts Partners (MAP) consortium. MAP shares a ticketing/marketing database, Tessitura, that enables online ticketing through each organization’s website. The postal information we collect is shared within MAP as well as with other reputable organizations to help them contact consumers for marketing purposes. From time to time, we may make the mailing addresses of those who access our website available to MAP organizations or other reputable performing arts organizations for the purposes of one-time-only mailings. The Wilson Center does not rent, trade or sell email addresses within MAP or to outside organizations.
3. Opting out
We may from time to time send you e-mail or other communications regarding current promotions, specials and new additions to the Website. If you have supplied us with your telephone number(s) you may receive telephone calls from us with information or requests for information regarding an order you have placed. You may “opt out,” or unsubscribe from our newsletters and non-transactional related e-mails and disclosures to third parties for promotional purposes by following the unsubscribe instructions in any e-mail you receive from us, or by clicking here to unsubscribe. Depending on the list your email is subscribed to, unsubscribing your email does not guarantee removal from other lists. Being removed from our e-mail list does not mean that you will automatically be removed from our regular mailing list. If you would like to be removed from our mailing list completely, you will need to contact our ticket office.
4. Safeguarding your personal information
4.1 Our security measures
In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established third-party banking institutions, process agents and distribution institutions. They receive the information they need to verify and authorize your credit card transactions and to ship your order. When collecting credit card information for online purchases, we offer secured server transactions that encrypt your information in transit to prevent someone from intercepting it and misusing it. When you access your account information, the information is kept on a secure server. Furthermore, all of the customer data we collect is protected against unauthorized access by physical security means. Although the Wilson Center uses reasonable efforts to safeguard the security of your Personal Information, transmissions made on or through the Internet are vulnerable to attack and cannot be guaranteed to be secure. In addition, submissions made via e-mail are not protected by SSL technology and are vulnerable to interception during transmission.
4.2 Protecting yourself
You are solely responsible for safeguarding and maintaining the secrecy of your User ID, passwords and/or any account information in your possession or control. Please be careful and responsible whenever you are online. The Website contains links to third parties who may collect information directly from you. Each of the websites linked from the Website, have separate privacy policies and data collection practices, independent of the Wilson Center, and the Wilson Center has no responsibility or liability for these independent policies or actions and is not responsible for the privacy practices or the content of such websites nor does the Wilson Center make any warranties or representations about the contents, products or services offered on such websites or the security of any information you provide to them. You can learn more about Internet privacy from government websites such aswww.ftc.gov/privacy. In addition, it is important to keep us updated with your most current contact information. You may ask us in writing via mail at 3270 Mitchell Park Drive, Brookfield, WI 53045, or e-mail at email@example.com to have the information on your account deleted, updated or corrected; however, because we keep track of past purchases, you cannot delete information associated with past purchases. Note that we may retain changed or deleted information for archival or other purposes.
5.1 Changes to our policy
5.2 Children, parental consent policy
The Children’s Online Privacy Protection Act imposes certain requirements on websites directed toward children under 13 that collect information on those children, or on websites that know they are collecting Personal Information from children under the age of 13. We will collect children’s personal information only in the event that they are being registered for a class by an adult. We want to let you know that it currently is our policy not to collect Personal Information from any person under 13 because children are not permitted to use the Website or services on the Website, and we request that children under the age of 13 not submit any personal information to us via the Website. As one measure to ensure that we do not gather Personal Information from children, we require that all individuals provide a valid credit card number before completing a purchase order. If we learn that we have inadvertently gathered Personal Information from children under 13, we will attempt to notify such child’s parent or guardian and erase such information from our records, unless the child’s parent or guardian consents to our maintaining such information.
5.3 Contact us
Sharon Lynne Wilson Center for the Arts
3270 Mitchell Park Drive
Brookfield, WI 53045
Last updated on December 18, 2016