A UW-Milwaukee Immersive Media Lab Augmented Reality Project Led by Creative Director Christopher Wiley and created by Sarah Wright, Adam Wertel, Christian Holland, and Maggie Franzen
“Art is more than mere illusion, and it gains further meaning by pushing media to the limits of their capabilities.” – New York Times (“Virtual Reality Has Arrived in the Art World,” February 3, 2017)
Join us on the grounds of our Lynn Chappy ArtsPark as we push the boundaries of art beyond our walls and experience a new form of storytelling that gives a voice to the cycles and creatures in the woods around us. Similar to Pokémon Go, the Ephemeral Forest is a location-based augmented reality experience that plays with participatory and immersive media as a means to explore the world through the combined lens of arts and technology. Visitors of all ages will take a magical walking tour that brings to life the secret world of butterflies, badgers, bunnies, and other woodland creatures.
Digital devices will trigger the augmented reality experience. A limited number of devices will be available for walking tours that will take place in 15-minute intervals from 7:30-8:30pm on September 8.
A “behind-the-scenes” exhibit will also be on display in the Wilson Center Ploch Art Gallery from September 7-22 that highlights the Immersive Media Lab’s process and inspiration for this project, including videos of the animation, stills of the story development, outtake images, final renderings, and digital paintings.
THANK YOU TO OUR 2017-2018 PLOCH ART GALLERY SPONSORS!